Investor Relations
Join us in revolutionizing the intersection of physical and digital marketing with innovative tracking solutions.
Executive Summary
trackrLabs is positioned to become a leading digital marketing analytics conglomerate specializing in bridging the gap between physical interactions and digital insights through QR, NFC, and advanced link tracking technologies.
Our subsidiaries—QRtrackr, NFCtrackr, and linktrac.kr—provide robust, user-friendly solutions designed for businesses seeking actionable analytics and enhanced marketing ROI.
We are seeking a Series A investment to accelerate our growth, expand our product capabilities, and establish trackrLabs as a recognized industry leader in the digital marketing analytics space.
Market Opportunity
Growing Digital Marketing Landscape
The digital marketing analytics market is experiencing rapid growth, driven by businesses seeking to optimize their marketing spend and gain deeper insights into customer behavior. The global digital marketing software market is projected to reach $182.21 billion by 2030, growing at a CAGR of 19.1% from 2021 to 2030.
QR & NFC Technology Adoption
The global QR code market size was valued at $10.5 billion in 2022 and is expected to expand at a CAGR of 17.4% from 2023 to 2030. Similarly, the NFC market is projected to grow from $15.6 billion in 2022 to $54.5 billion by 2030, at a CAGR of 16.8% during the forecast period.
Omnichannel Analytics Demand
There is an increasing demand for solutions that bridge the gap between physical and digital marketing channels. Businesses are seeking comprehensive analytics platforms that provide a unified view of customer interactions across all touchpoints, creating a significant opportunity for trackrLabs' integrated ecosystem.
Our Vision
trackrLabs aims to become the preferred choice for businesses seeking comprehensive analytics solutions that unify physical and digital customer interactions. Our vision is to create a seamless ecosystem where businesses can track, analyze, and optimize their marketing efforts across all channels.
Competitive Advantage
- Unified ecosystem: QR, NFC, and link tracking analytics in one place
- User-friendly interfaces: Intuitive design and seamless integrations
- Proprietary insights: Advanced analytics and retargeting capabilities
Business Objectives
- Establish trackrLabs as a recognized industry leader within 24 months
- Achieve a recurring revenue model through subscriptions and partnerships
- Expand product capabilities to cater to mid-market and enterprise clients
Strategic Roadmap
Phase 1: Foundation & Stabilization (Months 1–6)
Objective: Validate core products, stabilize infrastructure, and build the initial team.
Team Formation & Structure
- • Recruit technical co-founder or full-stack lead developer
- • Engage vetted freelancers for frontend/backend as needed
- • Define clear roles across products (QRtrackr, NFCtrackr, linktrac.kr)
Product Development & Infrastructure
- • Transition QRtrackr to scalable cloud infrastructure
- • Harden codebase with CI/CD pipeline, versioning, error tracking, and logging
- • Build MVPs for NFCtrackr and linktrac.kr with shared backend and unified UI design system
Customer Discovery & Beta Testing
- • Launch beta with 500–1000 users across marketing, events, and small biz
- • A/B test key UX flows, pricing strategies, and onboarding methods
- • Gather case studies and early testimonials
Milestones
- • 1000 active beta users
- • <3 sec load times on all tracking pages
- • Error rate <0.5% across requests
- • Defined OKRs and weekly standups
Phase 2: Growth & Expansion (Months 7–18)
Objective: Increase traction, deepen functionality, and build go-to-market strategy.
Product Growth & Feature Expansion
- • Develop QR/NFC auto-expiration, geofencing, scheduling, dynamic retargeting
- • Introduce AI-powered insights dashboard (behavioral segmentation, link scoring, heatmaps)
- • Launch embeddable widgets for third-party sites and social integrations
Partnerships & Ecosystem
- • Secure pilot partnerships with 3–5 agencies or MarTech platforms
- • Explore OEM integrations (POS systems, event platforms, product packaging solutions)
Sales & Marketing Operations
- • Hire growth marketer and B2B account lead
- • Launch content marketing, SEO, and targeted paid campaigns (e.g. LinkedIn + Google Ads)
- • Refine ICP and customer journey mapping
Revenue Model Optimization
- • Test tiered subscriptions, usage-based pricing, and enterprise white-label options
- • Roll out billing dashboard and team-based access
Milestones
- • $10k MRR
- • 10,000+ active users
- • 5+ agency partners
- • Featured on Product Hunt or industry blogs
Phase 3: Market Leadership & Innovation (Months 19–36)
Objective: Dominate niche, explore new verticals, and scale internationally.
Brand Authority & Thought Leadership
- • Host webinars, publish trend reports, speak at industry events
- • Launch "Trackr Academy" for training marketers and developers
Vertical Expansion
- • Develop templates and APIs for IoT manufacturers, AR/VR developers, and smart packaging companies
- • Explore use cases in supply chain logistics, smart retail, and fintech
Globalization & Localization
- • Add multilingual support and GDPR/CCPA compliance
- • Launch localized versions in target markets (EU, LATAM, APAC)
R&D & Emerging Tech
- • Begin internal prototyping of zero-party data capture, decentralized identity (DID), or Web3 integrations
- • Partner with universities or labs for innovation grants
Milestones
- • $50k+ MRR
- • Enterprise adoption in 3+ verticals
- • Global customer base in 10+ countries
- • Patented or defensible IP in at least one key area
Investment Opportunity
Series A Funding
We are seeking a Series A investment to accelerate our growth and execute our strategic roadmap. This funding will be allocated to:
Product Development (40%)
- • Enhance existing products with advanced features
- • Develop new capabilities and integrations
- • Build scalable infrastructure for growth
Team Expansion (30%)
- • Hire key technical and product roles
- • Build sales and marketing teams
- • Establish customer success operations
Marketing & Sales (20%)
- • Implement comprehensive go-to-market strategy
- • Develop brand awareness and thought leadership
- • Establish strategic partnerships
Operations & Reserves (10%)
- • Office space and operational expenses
- • Legal and compliance requirements
- • Strategic reserves for opportunities
Join Us in Revolutionizing Marketing Analytics
We're looking for strategic partners who share our vision for the future of marketing analytics.